What does database management primarily involve?

Database management primarily involves storing, retrieving, and managing data, which is essential for the organization and maintenance of information in various formats. This function allows businesses and organizations to efficiently handle large volumes of data, ensuring that information is easily accessible and can be processed or analyzed as needed.

The core activities within database management include not only storing data in a structured format but also retrieving it through queries, updating records as necessary, and ensuring data integrity and security. This process is vital for maintaining accurate and consistent data that supports decision-making and operational processes.

In contrast, the other options focus on activities not directly related to database management. Creating websites pertains to web development, designing promotional materials involves marketing graphics and layouts, and conducting market research is related to gathering and analyzing information about consumers and market trends. Each of these fields serves a distinct purpose outside the realm of database management.